Press Resources

Lendifi.io is a loan comparison marketplace operated by Apex Lead Group LLC, a limited liability company registered in Utah. The platform connects consumers with a network of licensed lender partners across personal loans, auto loans, business loans, and debt consolidation.

Lendifi.io was built on a straightforward premise: most borrowers overpay on their loans simply because they don't have access to competitive alternatives. The platform makes it possible to compare personalized loan options in under 60 seconds, at no cost to the borrower, with no hard credit pull, and with full transparency about how the service works.

The platform is available in both English and Spanish and serves borrowers in most U.S. states.

• Full legal name: Apex Lead Group LLC, operating as Lendifi.io
• Founded: 2026
• Headquarters: Utah, United States
• Website: lendifi.io
• Business type: Lead generation and loan comparison marketplace
• Loan types covered: Personal loans, auto loans, business loans, debt consolidation
• States served: Most U.S. states; availability varies by state
• Languages: English and Spanish
• Cost to consumers: Free, Lendifi.io earns revenue from lender partners, not borrowers
• Credit impact: Lendifi.io does not pull credit. Lenders may check credit if a consumer applies with them, this applies to Lendifi.io only, not to lenders
• TCPA compliant: Yes, express written consent is obtained and documented for every lead
• General press contact: hello@lendifi.io

When referencing Lendifi.io in press coverage, please follow these brand guidelines:

• The correct name is Lendifi.io: always lowercase "io," always with the period included
• The parent company name is Apex Lead Group LLC
• Do not abbreviate, alter, or use unofficial variations of the name
• Lendifi.io should be referred to as a "loan comparison marketplace" or "lead generation platform", not as a lender or bank

Brand colors

You are welcome to use the following boilerplate description in press coverage: